Tailor-made home decor

Loretta Caponi starts a new trend: a tailor-made home decor, designed and crafted specially for Salda Arredamenti’s furnishings.
A new challenge for the Florentine maison, that takes the cue from shapes, garnishments and
woodcarvings creating exclusive embroideries for placemats, bed linens, blankets, pillows. Every single piece is handmade and realized inside Caponi’s atelier.
Silk, cotton and wool are the canvas on which color is given through skilful gestures, reproducing floral motifs or the exclusive designs of architect and designer Alessandro Mendini, to suit perfectly the different styles of the furnishing.
An authentic project of interior design that aims to exalt the timeless quality of unique pieces of furniture, distinctly traditional and contemporary at the same time. A “conversation” between two different crafts, embroidery and furnishing, represented by two family companies that carried through the years an analogous path to value their own tradition.
The passion for embroidery started for Loretta Caponi when she was nine years old, and soonbecame her favourite art expression. Thanks to an elegant audience admiration, her works had success and were displayed also in Rome during 1950s. In that period her sensibility was also influenced by the Florentine art league.
In 1967 Loretta Caponi opened her first atelier in Borgo Ognissanti, then moved in the current Caponi’s creations decorated through the years the houses and most important moments of families and celebrities such as Rockefellers, Kennedys, Jane Fonda, Sting and Madonna.