Timeless universe

The storytelling is developed with one single, brand new, a-gender design, the ONESOUL sneaker, which is enhanced by the minimalistic and surreal world designed by Simone Guidarelli and Cosimo Buccolieri.
"The ironic but refined setting recalls a timeless universe with a minimalistic taste, which becomes surreal through the unusual use of props – artichoke, goldfish – and the absolutism of the teal green colour, a genderless hue, perfectly balanced between femininity and masculinity", company says.
The duality among masculine and feminine, irony and discipline is the silver thread for the whole photoshoot, who’s well represented by the main image with the two men and women’s iconic ONESOUL sneaker in black nylon, portrayed behind the curtain of a photo booth, where you can only guess the gender by models’ poses and dresses.