Nonconventional look

John Richmond is back on its way and starts a new course by entrusting its development to the Blue Skye Investment Group fund, which acquired a majority share of the capital of Fashioneast, the company that owns the John Richmond Brand, in October 2016.
Novelties include the entry of Arav Fashion (the company that owns the Silvian Heach and Silvian Heach Kids brands) as the brand manufacturer and distributor.
For further enhancement of the restored, yet uninterrupted course, British fashion designer John Richmond, the original founder of the homonymic brand, is confirmed as the Creative Director of all the collections and the soul of the style office, thus conveying a sign of continuity to the brand.
The stage for the official re-entry is Pitti Bimbo 84 in Florence, which sees the launch of the new John Richmond Jr Fall-Winter 2017-2018 collection designed for kids aged 2 to 16.
The collection includes 350 items with neat lines, often mitigated by ironical references to the glam-rock style that conveys the liveliness and new freshness of the brand.
"The wish to dress children in a playful way while interpreting their deepest needs. Dressing rather than disguising. Kids just need to have fun!”, says Richmond.
With this return to the high-prestige kids’ fashion show, the new John Richmond Jr collection introduces a renewed style that blends together classic items: blazers, sweatshirts, crew-neck sweaters, fleece pants, 5- pocket jeans with more fashionable and rock styles like gold mini-biker’s jackets, an eco-fur coat with references to the Swinging London, a quilted bomber jacket, jeans decorated with old-style patches creating a nonconventional look, sometimes pervaded with oriental notes, also with a pop touch.