The reasons behind a change

Lardini, a brand that symbolises high-quality craftsmanship and unique tailoring is making its debut at Milano Moda Uomo with Evolving Elegance, the new Fall-Winter23-24 collection. In an international economic scenario marked by the crisis. Italian brand, which exports almost 70% of its production, has held its ground and managed to grow its turnover. The projected turnover for 2023 is 90 million (70 millions of euro in 2022). The next openings are also planned for 2023 in different locations with shop-in-shops mainly in Iwatawa Departement Store in Fukuoka, Matsuzakaya in Nagoya, Mitsukoshi in Ginza (Tokyo district), Daimaru in Kobe, and Takashimaya in Yokohama. “43 years have passed since the start of our business and during this long period we have hadto overcome all kinds of crises. Today, the scenario that we are faced with is increasingly complex and subject to external factors that we are clearly unable to control. This leads us to be ever more attentive and prepared for change and to perfect our strategies", comments Andrea Lardini, the company’s CEO.
Lardini Attitude: the new tailoring is black, rock, chic. Taking the liberty of seeking another role for tailoring and giving it a twist that is a little bit hard and a little bit Eighties. Slender lines, verticalised figures, sharp design but spiced up with a hint of provocation. Homage to the rock bands of the seventies and eighties highlighted by the top-quality materials: viscose and wool sablé, silk moiré, flannel jacquard, ecological mohair and wool furs, alpaca and wool blends, leather and full-grain leather, heavy weave, 3D jacquard for trench coats. On the one hand: military-derived coats with contrasting lapels, trousers with a lean profile, jackets with short, slim, mercurial proportions, either three-button or double-breasted, often with the surprise of a leather sleeve.