Hilton’s continued luxury growth

Hilton (NYSE: HLT) has announced a franchise agreement with Munich Hotel Partners (MHP) to open Conrad Hamburg, set to become the first hotel in Germany to operate under Hilton’s luxury Conrad Hotels Resorts brand. Located in the centre of Hamburg, the property will undergo an extensive refurbishment programme before opening under the Conrad brand in 2024 and joining 15 Conrad hotels currently trading or under development in EMEA. The luxury hotel will be housed in the historic Levantehaus building, located on one of Europe’s most popular shopping boulevards, the Mönckebergstraße. Moments away from the city’s many landmarks, attractions and transport links, the 238-room hotel will feature 25 spacious suites and 32 residential suites, nine meeting rooms, a sophisticated lounge bar and restaurant, and wellness facilities including a luxury spa, state-of-the-art gym and private pool.
Built in 1912 by Franz Bach and Carl Bensel as an office building, the Levantehaus building was one of the most modern office buildings in Germany. The sandstone pillars and a sculpture by Barry Baldwin, combined with the mixture of Art Nouveau and Art Deco, continue to create a uniquely elegant atmosphere.