Creativity at high altitude

Creativity is rewarded. And if the wonderful peaks of the Veneto Dolomites are at stake, the projects touch us closely. At the Milan International Tourism Exchange, the most important international event dedicated to the tourism product, the Lagazuoi Winning Ideas Mountain Awards was presented, an award for the most innovative projects in the sector.
The fourth edition and the catalog on the results of the first three years of the Lagazuoi Winning Ideas Mountain Awards were presented at the stand of the Veneto Region between Cortina d'Ampezzo and Alta Badia. From April 1st 2023 in preview the winning projects will be exhibited in the setting of the Lagazuoi EXPO Dolomiti."If with Lagazuoi EXPO Dolomiti we have built a container, with Lagazuoi Winning Ideas Mountain Awards we have enriched it with an idea that speaks of products, food and wine, of how it is possible to experience and support the territory and tourism in the mountains", explains Stefano Illing, engineer who created the Lagazuoi EXPO Dolomiti. "With the start of the fourth edition, Cortina d'Ampezzo confirms itself as a place of innovation as well as tradition. A place that since the birth of alpine tourism has known how to be fertile ground for new ideas, both from the local area and from its guests. A place that now, at the dawn of the Milan-Cortina 2026 Winter Olympic Games, is going through a period of profound transformation, in the name of environmental, social and economic sustainability, accessibility and inclusiveness, the digitization of services and the rapp garden with residents and guests".
The winning projects of the first three years are curious: overalls made with apple waste, an App for digital woodcutters, boots that "read" as you ski, barns transformed into circular kitchens, solid drinks to carry in your backpack, space outfits for the snow, portable garbage disposals for shelters, new forms of territorial communication. Experiences that change the fashion of the mountain as an unchanged place of tradition. The peaks are for a new type of traveler who loves beauty, sports and hiking.
https://lagazuoiwima.org/