X-IDE New Generation is born

Two decades of history and the need to rewrite the rules of a brand that has made color and creativity its keywords. Hence a more contemporary logo, a collection that looks to the future and a celebratory limited edition that aims to win over the younger generation. An incisive expression of Italian creativity and style is X-Ide, a brand that blends design and craftsmanship, inspirations of yesteryear and current suggestions. X-IDE has decided to present itself under a new, increasingly modern and contemporary guise. “The restyling of the logo is just one of the pieces of this project,” explains Susi Tabacchi, general manager of Immagine98. “X-ide has always been a futuristic and avant-garde brand and therefore needs to express itself at the highest level and keep up with the times. Over the years many things have changed. The brand has remained tied to its founding values of color, creativity and innovation but has evolved. Hence the need to revisit the logo to give it more breathing room: the new version is more linear but also more incisive and eye-catching, just like the collections, and gives X-Ide a new visual identity”.