Experiences and luxury at BIT 2025

It arouses enthusiasm to discover the world through an accurate tour at Bit, the International Tourism Exchange, the event at the spacious premises of Rho Fiera Milano that this year saw 1,000 exhibitors from Italy and 64 countries around the world. A necessary appointment for operators and agents who want to stay connected to an increasingly fast-paced universe and passionate travelers ready for new adventures. 
Among the various documents revealed during the event of particular interest is the BIT 2025 Observatory, which this year identified data and trends from the constant dialogue with all the players in the supply chain. 
A 2025 of growth in the wake from new forms of tourism in the opinion of analysts who have dedicated themselves to the study of economic data. According to the most recent UNWTO World Tourism Barometer, in 2024 Europe recorded 747 million international arrivals (up 5 percent from 2023), supported by strong intra-regional demand. And by 2025, the UNWTO estimates a significant increase that could touch 5 percent.
Finding new forms of life, or rather rebirth, sports tourism. Italy is seeing a special focus on winter sports as part of the preparatory path to the Milan-Cortina 2026 Winter Olympics and Paralympics. 
Three different studies from La Sapienza, Bocconi and Ca' Foscari universities estimate that these events will make a contribution to the overall economic impact of the Olympic event, estimated at between 2.3 and 3 billion euros. According to consulting firm Deloitte, more than 2 million visitors are expected, with spending of 154 million euros on accommodation alone.
Internationally, studies predict growth of cruise packages with sports practices and of hotels and resorts offering semi-agonistic activities.
Luxury shopping remains a major player in Italy with Milan in the forefront offering all the high-end brands of clothing and footwear. In 2024, Via Montenapoleone, in the heart of the Lombard capital, became the most expensive luxury street in the world, surpassing New York's Fifth Avenue.In summer 2024, high-spending visitors consumed an average of 158 euros per day for lodging and 215 euros for restaurants, shopping, museums and local transportation, according to a study by Regione Lombardia high-spending visitors consumed an average of 158 euros per day for accommodation and 215 euros for restaurants, shopping, museums and local transportation. 
On the topic of music-related travel, an emerging trend is gig tripping: travelers plan their itineraries (trips) around multiple concerts, music festivals or live performances (gigs), combining a passion for music with the exploration of new destinations to create cultural and social experiences. Changing shopping tourism: there is a strong desire among travelers to go beyond traditional tourist destinations to interact with local communities.For Expedia, a new phenomenon is that of travelers increasingly going in search of products they cannot find at home. It is especially Generation Z that is fueling this phenomenon even though all types of travelers like to frequent local stores: 39 percent do so habitually and 44 percent buy products that cannot be found in their own country. More data and information at bit.fieramilano.it