Chopard, history of watches

Elegance, precision, simplicity, the LUC 1963 continues the tradition of the great Swiss watches that have made history. The clock returns to its primary function to indicate the time in a more precise and more aesthetic possible. The dial, the shape of which is a function of the manual winding movement with Geneva Seal, occupies almost totality of the wide rose gold case.
"We were motivated by a desire to classicism and we were reminded of the watches that made my father in the early days after the purchase of the House, it was white dials with Roman numerals blacks. At that time my father loved to cultivate the aesthetic of the time", says Karl-Friedrich Scheufele, Co-President of Chopard.
2014 marks 50 years at the helm of the family Scheufele Chopard.
Another new salon in Basel Happy Sport Joaillerie Tourbillon, a watch that summarizes the responsibilities of the Geneva workshops. High watches and jewelry together give life to a watch entirely covered diamonds, precious jewel of a tourbillon movement LUC.