Modern Love

Tiffany & Co. in partnership with Coty have announced the launch of Tiffany & Love for Him and Tiffany & Love for Her, the brand’s new fragrances for men and women. Tiffany & Love for Him is also the brand’s inaugural men’s fragrance under Tiffany & Co’s Chief Artistic Officer Reed Krakoff. The Tiffany & Love flacons take key design cues from the brand’s instantly recognisable motifs.
"TIFFANY & LOVE is the next chapter in perfumery for Tiffany & Co. and honors the brand’s legacy of celebrating love and commitment. The two complementary fragrances are a tribute to emotional connection, and the many ways love is defined and expressed", company says. "According to Krakoff, both scents represent the brand’s intrinsic connection with love and commitment and the many ways it is expressed in this modern age". 
The fragrances both feature Blue Sequoia as the hero ingredient and were created by two different perfume duos. Tiffany & Love for Him was created by IFF perfumers Sophie Labbé and Nicolas Beaulieu. 
The Tiffany & Love campaign was set in New York City and was shot by artist-photographer Cass Bird. The campaign features intimate moments between couples of all ages and genders and represents the brand’s own vision of Modern love.