Gisada focuses on excellence

The high-end fragrance brand Gisada is growing and diversifying. With the recent opening of a men's and women's clothing shop in the centre of Zurich, the Swiss fashion house's strategy seems to be geared towards carving out a slice of the market that is no longer just that of fragrances. Medium-high prices for glamorous sweatshirts and T-shirts bearing the Gisada logo, which can also be purchased on the website www.gisada.com
In June, Gisada presented new products in the olfactory universe in Milan. "The Luxury Line welcomes five creations that embody the multiplicity of being in ever new forms, while the iconic Men's & Women's collection gets a makeover, evolving into Eau de Parfum," the company explains.
In the Luxury Line, the five unisex fragrances Paraiba, Madagascar, Fata Morgana, Magenta and Verde explore beauty in all its nuances: luminous, exotic, mysterious, vibrant and natural while maintaining the Gisada signature of elegance, balance and olfactory quality. The brand's two men's & women's fragrances return with a new Eau de Parfum concentration and a revamped design designed to express strength and presence. Essential lines and rounded silhouettes define the fragrance bottles: powder pink for her, shaded black for him. "An elegant and harmonious design that expresses the duality of delicacy and energy". The Luxury Line perfumes are available in the 100 ml bottle for 250 euros. The Men's & Women's collection is available in the 100 ml bottle for 85 euro. Gisada products can be purchased online on the website and in all Douglas stores.