Colour that lights you up

Charm is the star of the 2025 summer season, revealing itself in loose, soft dresses perhaps with a floral touch or in the rigour of pure white between freshness and transparencies. Charm cannot be bought, it is we who must feel it in our DNA or seek it out and capture it. What is certain is that suitable make-up can help us. But how to achieve a flawless look? Deluxu.co.uk magazine has selected some beauty novelties for the warm months.
Lips in the foreground because ‘lipstick is the oldest ally of women and the most iconic ever’, announces MIA MAKEUP, an Italian brand that makes quality its production style. Every woman has always been looking for the perfect lipstick, starting from the red lipstick symbol of emancipation and the colour of passion, to the nude lipsticks and the trendy ones of recent years such as burgundy, purple and black. The nude lipstick is a choice for a discreet and natural look. The matte is loved for its long staying power and the velvety look it gives. For a luminous face, glossy lipsticks are the solution. Available in different colours, they are suitable in nude shades for morning looks and darker, more metallic tones for evening.
In view of the variety of cosmetics for the face, we recommend www.miacosmetics.it.
Every holiday bag cannot be without a touch of freshness. The new DERMAFRESH HYPERHYDRATION is an effective, fresh, roll-on deodorant. It helps regulate excess body perspiration (hyperhidrosis). To have with you.
Be careful with your hair, especially in the summer season. The SOLAR line from SYSTEM PROFESSIONAL offers some new products. Before and during exposure to the sun, hair can be protected with Solar Helium Spray or Solar Sealing Cream. Thanks to these two products, UV rays do not attack the colour, the intensity of which is maintained for longer. "After exposure, residues of sunscreen, salt and chlorinated water should be removed from the skin and hair with Solar Hair & Body shampoo that contains HelioRestore Complex and LipidCode Complex, which penetrates into the hair, rebuilding its structure and giving it extra hydration," the company points out.
Also with regard to hair, the amaranth mask from the Swiss brand RAUSCH (www.rausch.ch) is a novelty that intensively repairs and cares for the most fragile hair. "It reduces breakage, rebuilds the protein matrix and restores 60 % of the damaged structure. In just 60 seconds it gives the hair softness and shine, without weighing it down. The highly concentrated plant keratin contained in the mask repairs the hair in depth and protects it from mechanical stresses such as combing or styling. With precious extracts of amaranth, camomile flowers and wheat germ oil,' explains a release. 
A final pampering must be reserved for the décolleté. Hydra Body Cream from WORLD OF BEAUTY is the new organic formula designed to improve skin hydration and combat the signs of ageing on the neck, up to the arms. "Hydra Body Cream is the ideal natural solution for those who want immediate hydration and a visible anti-ageing treatment over time. Its formula contains Bulgarian rose water with soothing and oxygenating properties, triple molecular weight hyaluronic acid and a complex of avocado and macadamia oils, rich in essential fatty acids with repairing and antioxidant actions". (wbcosmetics.com)
Last but not least, the nails! Here too, colour is the protagonist. For summer, the OPI brand presents OPI Make 'Em Jelly, a collection that includes translucent, milky and glittery jelly-effect shades alongside opaque crèmes. OPI Make 'Em Jelly includes 12 matching shades in Nail Lacquer and GelColor and 12 additional shades of Infinite Shine.