Heritage and glamour

Featuring Scott Eastwood, one of Hollywood’s brightest young actors, the campaign pays homage to Persol’s long standing connection to cinema, and celebrates its new generation of rising stars.
The ‘Meet the New Generation’ campaign includes four separate still prints, three of which focus on the 649, and one on the new Persol Cellor. In each of the black and white images, photographed by celebrated French
photographer Mathieu Cesar, Eastwood has been captured at work in a script read-through.
The images represent four stolen moments from behind the scenes and in turn places Persol’s new frames exactly where they belong at the crest of cinema’s new wave.
The hallmark of an iconic brand is its ability to evolve while always remaining true to its fundamental roots. 
Introducing ingenious volumes and unique design details, Persol’s Spring 2016 collection daringly reinvents these two models while retaining their authenticity. The new design updates the profile, which is now slim and lightweight, emphasizing the frame front, which is distinguished by the metal Victor Flex bridge.