Pure axial symmetry of luxury

Opened in late September in the PC Hooftstraat in Amsterdam, Billionaire Couture delivers to its ultimate customers a place of worship dedicated to extreme luxury and designed for international jet-setters.
The new concept of the sartorial maison is interpreted in all its forms by Claudio Pironi well-known for his projects in the luxury retail sector. "The space is conceived as a sequence of emotions forged in materials and geometry in order to give visitors a harmonious environment in a game of fullness and emptiness inspired by classical Greek tragedy. The store atmosphere is characterised by dark environments, where the light is totally directed towards the product in a vertical projection", company says.
The space layout is ruled by a system of filiform steel frames with black chrome finish inside which hangings and shelves alternate and complement each other in a game of elegance. In the background, the smoky grey mirrored walls and Portaluppi grey marble amplify the sensory experience of the store.