Fashion and literature

Prada Journal is intended for writers around the globe with a talent for exploring the visual universe we inhabit in the written word. Established as a universal bond between fashion and literature, the Prada-Feltrinelli Prize focused on our world and everyday life in its first edition. Now it attempts to understand the transformation that we are undergoing today and how we will change tomorrow: "What are the signs of a changing world? And what situations can we envision? "Taking a good look at the details might give us the answer".
Optical frames were the preferred starting point for this exploration of our universe in its many forms.
The line of inquiry launched in 2013 continues with the same progressive, inquisitive spirit that both Prada Feltrinelli and Luxottica are renowned for. 
The award opens today 11 April and will end on 11 June. The winners will be selected by a panel of international publishing experts. Full details can be found at Prada.com/journal