Emerging photography talents

A partner of the festival since 2017, American Vintage celebrates emerging photography talents with its American Vintage Photography Award. In previous years, winners Luis Alberto Rodriguez (2017) and Sarah Mei Herman (2018) exhibited their photos in a brand store and received a cash prize of 15,000 euros.
"In 2019, in parallel to its Award, American Vintage continues to proudly support creative and committed initiatives by conducting a series of workshops based on vegetable dyes. Guided by French manufacturer Whole, festivalgoers can discover and make their own artisanal, natural and lasting dyes and use them on American Vintage cotton pieces. In blue, with indigo extract from a plant filled with coloring pigments, or in pink, with a preparation made from avocado skin, the brand’s iconic T-shirt and tank top take on an eco-friendly, do-good and playful aura", company says. 
To extend the experience of this vegetal space beyond these walls, a series of tank tops and T-shirts dyed by Whole in pink, the distinctive color of the Villa Noailles living room, will be available in a very limited edition.