The signet of Queen Miao

Hui Zhou Zhao, the lady of Chinese fashion who loves Italy and has been showing in Milan for some time, dedicated her SS 2024 collection to the quiet strength of women capable of winning battles without waging wars and of transforming everyday gestures into artwork. Miao women are famous for their extremely colorful clothing decorated with precious embroidery that mothers teach their daughters to do from an early age.
The Miao people are one of the oldest of the 56 known ethnic groups in China and the fifth largest in demographic order. They live in the mountainous regions of the South, particularly in the provinces of Guinzhou, Yunnan, Sichuan, Hubei and Guangxi. A tribe known as the 4 seals tribe was established here in the mists of time due to the ancient legend of the queen who managed to save the identity of her people by hiding the symbols of status, history and culture imprinted on the imperial seals among the embroidery of their clothes.
From here was born the idea of a 24 hour fashion with prints and embroideries that emphasize graphics and geometric designs, fluidize floral designs, bringing the seal back to its ancient function of certifying the spiritual essence and identity of the wearer. The shapes that paraded at Palazzo Clerici in the heart of Milan at the beginning of autumn are modern and in line with Western taste while retaining the oriental grace of the mandarin collar, the kimono cut, the sophisticated pijama-tuxedo. We have seen many shorts to wear with the kimono, evanescent tulle skirts under the men's blazer, practical dungarees pulled away from the body and small seductive bustiers over large shirts. The denim part of the collection was deliberately covered by seal embroidery to celebrate the meeting between East and West which has always been Hui Zhao's goal. The fabrics are silk twill, chiffon, poplin, cotton drill, tulle and jacquard. The palette has been softened with tones such as jade green, vanilla yellow, stucco white and peony pink combined with vigorous reds and toned blues. For accessories, maxi shoppers, tote bags, small handbags and dancer's shoes.