Fashion in times of war

The Foglio della Moda on the occasion of the presentation of the 3rd edition of the Yearbook, organized in 10 Corso Como in Milan, a meeting entitled “Fashion at the Center. Strategies for a possible future.” Fabiana Giacomotti, editor of “Il Foglio della Moda” introduced the evening with Tiziana Fausti president 10 Corso Como.
While it is well known that jewelry and gold are a safe-haven asset in times of war, it is not always understood that there are people who can still enjoy life without too much focus on the right investment: “compared to the past, today's rich buy experiences. Craftsmanship and customization are seen as a privilege, the difference between one product and another comes from the know-how”, explained during the talk Carmelo Carbotti head of the Banca Ifis Studies Office. Selection therefore represents true luxury: choice of raw materials but above all of personal aptitude and skills.
According to Fashion economic trends released by the National Chamber of Italian Fashion (Cnmi), the sector, enlarged to related sectors such as eyewear and beauty, will close 2024 at 97.7 billion euros in revenues, a 3.5 percent slowdown compared to 2023. Back below 100 billion euros in value revenues.  
Translated, inflation has driven up the prices of raw materials, thus also of clothes with fine fabrics. The same goes for precious goods: “the increase in production costs leads to a rise in the price of jewelry as well, the consumer is more attentive to design and manufacture. Unfortunately, however, there is a lack of creative people”, is how Beatrice Beleggia, CEO of Pianegonda, a silver jewelry brand with a contemporary design belonging to the international Bros Manifatture group (45 million in annual sales) based in the Marche region, in the heart of Italian manufacturing, addressed young people. “Each Pianegonda piece of jewelry is unique, customers perceive this added value”, the manager echoes the economist's opinion.
It is worth remembering that gold and silver are countercyclical in nature, turning from seductive pampering to attractive investment tools when there is prolonged volatility in stock exchanges. The year 2024 should be remembered for some records: gold reached its all-time high on Wednesday, July 17, 2024 when it touched $2,480 an ounce. And the future does not bode well in terms of market certainty-in fact, analysts estimate a gold price in the range of $2,600 to $4,000 an ounce by 2025. Selection and diversification, tips not to be forgotten. Deluxu.it Magazine Copyright