One hundred years of Emilian taste

Veroni, a historic delicatessen factory from Emilia and the first Italian brand of free-service sliced meats in the US, turns 100 years old. The Aperitivo del Secolo (Aperitif of the Century) on Wednesday 28 May 2025, in the beautiful setting of Giardino Cordusio in the centre of Milan, united tradition and conviviality in front of a splendid display of Made in Italy delicacies and with the participation of Veroni management. A long journey made of passion, innovation and attention to sport that began in 1925 in Correggio in the heart of the Food Valley and that today carries the Veroni name around the world, especially in the USA, passing through the symbolic places of Italian lifestyle and Made in Italy gastronomic excellence, such as Rome and Milan. "The Emilian group participated for the third consecutive year in the Internazionali BNL d'Italia. Inside the hospitality village, a lounge completely branded with the La Sostanza dell'Aperitivo campaign, between 29 April and 18 May, welcomed customers, guests and influencers with freshly sliced charcuterie boards, gourmet sandwiches, selected wines and signature cocktails," a press release explained. ‘Even in the Player Lounge and hospitality areas, tennis champions were able to appreciate the quality of Veroni products, reaffirming the union between sport, taste and Italian style’. A partnership that, from 2022, extends overseas to the United States where Veroni is the Official Italian
Charcuterie Sponsor at some of the most important American tournaments, including the BNP Paribas Open at Indian Wells and, from 5 to 18 August 2025, the Cincinnati Open. To mark the importance of a significant year, the brand will reach out to the US Open audience from 24 August to 7 September 2025 with an exclusive lounge. The leitmotif of the centenary celebrations was the communication project and urban advertising campaign "The Substance of the Aperitif", the concept aiming to consolidate the brand as a reference brand for quality aperitifs.