Roberto Pasqua di Bisceglie, manager director
Linda Fornara Bertona
Tourism artisans
There is a new brand that caters to lovers of discovery of distant lands and peoples, travel connoisseurs who must, however, be equipped with a good wallet. It is called Blufennec (www.blufennec.com) and has a history behind it. In fact, the brand brings together tour operators Ruta40, Seagull Livingston, Carréblu and Upperail. Each with a long specialization in luxury travel. “We know how to listen to the customer and we are characterized by uniqueness and exclusivity. There is no catalog, each itinerary is tailored to the user, and word of mouth is the best marketing strategy. We sell a dream,” comments Roberto Pasqua di Bisceglie, managing director of the group, who during the press conference at La Martina spaces in Milan on Oct. 8, 2024 (photo on cover) also announced that he does not want to stop at the tourism sector alone.
To better understand the change in brand image (rebranding) and to learn about the history of the newly formed group that operates with the philosophy of environmental sustainability, we need to take a step back to the early 2000s. Ruta40 is a Boutique Tour Operator established in 2002 that creates tailor-made trips by listening to the needs and desires of travelers, taking them to discover old and new civilizations. Reported in major travel guides as a reference for South America and Antarctica, it is a strategic partner of Tourism Boards and part of Serandipians Traveller Made.
Shortly thereafter it will be the turn of Carréblu, year 2003.Distant seas, paradise islands are its starting point, anthropological curiosities, art of new worlds.Carrèblu's logo is presented as a visual journey through the essence of luxury and sea peace.
Even older, since 1996, Seagull Livingston has been making small private planes travel around the world to the most remote places.Since its inception, its pilots have been spending 200 days a year touring the most spectacular places on the planet, showing them from a completely original point of view.Upperail to board a luxury train, settle into your cabin and turn your eyes to the horizon.From the charms of old Europe with the legendary Venice Simplon-Orient-Express, to primordial Africa with Rovos Rail, from the mysteries of Asia to Arctic suggestions, from Andean vistas to North American scenery. And when the world scenario allows... Blufennec is ready for the most anticipated rail journey: the Trans-Siberian Railway,fro m Moscow to Vladivostok on the shores of the Pacific Ocean!
17/10/2024