The power of olfaction

After Jeremy Meeks dubbed “the world's most handsome icy-eyed prisoner” who served his sentence and flew to the top of the rankings of the highest-paid models, it was the turn of sultry Italian actor Michele Morrone. Now another physical and sporty man is the testimonial for Gisada, the Swiss luxury brand synonymous with modern elegance and exclusive fragrances, 50 employees and a presence in 75 countries around the world. We are talking about Anthony Joshua, 34-year-old British boxer and two-time world champion testimonial of the new men's proposition Titanium, prestige line, created by renowned nose Lucas Sieuzac.
Not surprisingly, the launch of the fragrance took place in a peculiar location, a Milanese gymnasium in the Ripa Ticinese area with punching ball bearing the Gisada logo prominently displayed.
“Aromatic, woody and ambery, the fragrance combines strength and sophisticated sensuality, a scent designed for a refined but characterful man. Titanium, you know, is a very resistant metal,” Giorgio Tassone, business development manager for a brand that is making a name for itself worldwide, explains. “In addition to Italy, we are strong in Germany, Austria, the Balkan countries, the United Arab Emirates, Asia, and Africa". On the brand testimonial, the manager has no doubts: “boxing training is meticulous and very disciplined. There are strict rules to follow as in any job. Joshua trains hard, has masculinity and character as well as beauty".
Like all of the maison's offerings, Titanium offers a high concentration of essential oils that make it more persistent over time. The olfactory pyramid opens with an expression of strength thanks to pink pepper, cardamom, sage and mugwort. The heart reveals more spicy notes with lavender, cinnamon, sandalwood and leather. In closing, a final lingering note of sweetness and sensuality given by iris, vanilla, tonka bean and patchouli. Gisada Titanium is available exclusively from Douglas in 100 ml formats priced at 147.60 euros and 50 ml formats priced at 110.70 euros.